Gunze
Role:
Website Development
Industry:
Financial
Duration:
22 weeks
Gunze Sports is one of Japan’s leading fitness and wellness companies, providing innovative health and lifestyle solutions through modern sports clubs and training facilities across the country. Established as part of the Gunze Group, Gunze Sports promotes a balanced and active lifestyle by combining fitness, relaxation, and community engagement under one brand. With a commitment to wellness innovation, the company offers a wide range of services—from personalized training programs and swimming schools to yoga, studio classes, and digital fitness support—helping people of all ages achieve their health goals and improve daily living.
Gunze Sports is one of Japan’s most trusted fitness and wellness brands, offering a wide range of health programs and sports activities across its nationwide network. To bring this experience online, the website must provide a clear, engaging, and easy-to-navigate platform where users can discover fitness programs, schedules, and events effortlessly. The goal is to design a modern, human-centered UI/UX that reflects Gunze’s values of health, balance, and community while making it simple for every visitor to find the right activity and stay active.
Key Points:
Diverse Range of Fitness Programs
• Gunze Sports offers multiple programs — from swimming and yoga to personal training — so the website design must present these clearly and attractively.
Interactive Calendar for Easy Scheduling
• The core focus is an intuitive calendar system where users can easily view available programs, filter by type, and check real-time schedules.
Focus on Best UI Design
• The interface should feel light, energetic, and motivating — using Gunze’s brand colors and imagery to inspire an active lifestyle while maintaining clarity.
Seamless User Experience
• Navigation must be simple and responsive across all devices, allowing users to explore classes, trainers, and facilities without confusion.
Showcasing Gunze’s Wellness Mission
• Every page should communicate Gunze’s mission to promote health, fitness, and happiness — reinforcing trust and a sense of community among members.
Clear Presentation of Company Profile
• The site should highlight Gunze’s legacy, expertise, and innovation in sports and wellness, ensuring credibility and connection with users.
Gunze Sports offers a wide range of fitness and wellness services, so we focused on designing the best UI with a smooth and enjoyable user experience to present all programs and the company profile clearly. Gunze Sports’ mission is to help people live healthier and more active lives by making fitness programs, schedules, and facilities easy to access for everyone.
The design guideline plays a vital role in creating a great user experience. For Gunze Sports, it’s more than just visuals — it’s about designing a system that fits the lifestyle and habits of local users. We’ve built a clear and practical UI guideline that reflects how people interact with fitness programs and schedules, ensuring the website feels natural, consistent, and easy to use.
We’ve designed and developed one of the most engaging and visually appealing fitness websites for Gunze Sports. The new website combines beautiful UI design with sustainable, high-performance development, allowing users to easily explore programs, schedules, and membership details. With a clear structure and rich information, the platform helps build trust and connection between Gunze Sports and its community. Most importantly, the intuitive UX/UI design makes every visitor enjoy discovering fitness activities — inspiring them to live healthier and stay active.
Besides the design and development of the new website for Gunze Sports, the BIGEIGHT team also worked on content organization and input to ensure every page delivers clear and engaging information. Well-structured content helps users easily find program details, schedules, and membership information—creating a smooth and enjoyable browsing experience for all visitors.
Thanks to Gunze Sports for collaborating with BIGEIGHT Marketing Agency, together we’ve created one of the most practical and user-friendly fitness websites. Visitors can easily explore programs, schedules, and membership information in just a few clicks. Our shared goal was to make Gunze Sports’ content more engaging, accessible, and inspiring for people who want to live healthier lives. Gunze Sports is very satisfied with the website’s overall design, functionality, and user experience.
